Tauba Auerbach

\\\ Tauba Auerbach ///

"Food for thought"

"I don't think you need to offer a rational benefit. I think you need to offer a benefit a rational person can understand."
-- Gary Goldsmith

Just brilliant ...

Client: Skoda Fabia
Agency: Fallon, London

The battle of sexes on sunday

[Clique na imagem para ver o filme]

Client: The Mail on Sunday
Agency: BBH, London

Images that speak for themselves

[Clique na imagem para ver a pág. interactiva]

Client: Amnesty International
Agency: DDB Turkey

A matter of gas

Client: VW TDI
Agency: Agence V, Paris

Mr "Positioning" & Daughter

It's always well worth checking out the "video-reports" from Al Ries e Laura Ries at "The Ries Report. Keeping marketers focused."

An ambushed Kleenex

Do you remember the recent "Go let it out" campaign from Kleenex, the one where people were invited to let their emotions out in exchange for a tissue?

Well Greenpeace also wanted to share and let the fact out that Kleenex is responsible for vast old-growth forest destruction in Northern Canada.

"Food for thought"

"If the idea doesn't have emotional significance for us, we're not likely to store it, and therefore it won't be available for later recall."
-- Gerald Zaltman, How Customers Think

Axe effect ... after vodka

"Playground bitching"

Don't you just love a nice slice of pop culture?

"Cheryl, if you're reading this, I may not be as pretty as you, but at least I write and sing my own songs without the aid of Auto-tune. I must say, taking yopur clothes off, doing sexy dancing and marryng a rich footballer must be very gratifying, your mother must be so proud, stupid bitch."
-- Lily Allen's response to Cheryl's claim that Lily herself looked like "a chick with a dick"

[Source: G2, The Guardian, 17.05.07]

"Age repellent"

Client: Olay cream
Agency: Saatchi & Saatchi, London

"Heinz it's not just for fries"

See also "The High Price of Creating Free Ads".

"Night Drive"

Client: VW
Agency: DDB, London

José "Arrogantio"

"Brand Marketers Report 2007"

[Click on image to read the report]

Sentimental supermarket

"At the Whole Foods supermarket in Seattle, shoppers take part in a “singles” night the first Friday of every month. The store’s marketing staff organizes a wine tasting or sets out snacks in a room used to stage cooking classes. Customers can opt to wear a red or blue ribbon to indicate whether they are looking for a male or a female partner."

[Source: L.A. Times | Via: Consumer Lab]

"Never hide"

Client Ray-Ban
Agency: Cutwater, San Francisco

"Crash Test Dummies"

Client: Ministry of Transport, Finland
Agency: Publicis Helsinki Oy

"Chant"

Client: Miller Lite
Agency: Crispin Porter + Bogusky, Miami

"He got stronger"

Client: Fiat Palio
Agency: Leo Burnett, São Paulo

"Save The Children"

Client: FAADA
Agency: Contrapunto Barcelona

"Buymybrokenipod"

"Pepsi Shuffle"

Client: Pepsi
Agency: CLM BBDO, Paris

On my neighborhood

"Food for thought"

"Having tested the nectar of virtual liberation, we're beginning to reject the singularly defined roles we're expected to play in society."
-- Faith Popcorn

"Flashdance"

Client: 118 118
Agency: WCRS

"Rexona V8"

Talking about Fernando Vega Olmos (he will be speaking tonight at the 9th edition of the Portuguese Creative Club), here's a very recent spot from his agency VegaOlmosPonce, Argentina:

"The Chap: The Ladies Issue"

\\\ "The Chap Magazine" ///

"Food for thought"

"Individuals are admittedly more mobile and more changeable in their opinions these days: is this necessarily a bad thing?"
-- Giles Lipovetsky, Hypermodern Times (2005)

"The threat"

"NEW YORK; April 16, 2007 – Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture (NYSE: ACN).

In its annual survey of senior executives in the media and entertainment industry, Accenture examined the growth strategies of companies across the landscape of advertising, film, music, publishing, radio, the Internet, videogames and television."

A threat? To whom? The music and TV studios? The agencies? Indeed, facing a threat will be those brands that are not supplying the consumers with the right tools in order to get them emotionally involved in the shapping of the brand, but instead they're just telling them to buy the brand.


[Source: Accenture Survey]

"EcoCredentials"

"Berries & Cream"

Campaign from TBWA\Chiat\Day.

... and the following "youtube effect".

"Women self defense"

Client: usda
Agency: Duval Guillaume, Brussels

"Air action"

Client: Vigorsol
Agency: BBH, London

"Different points of view"

Client: HSBC
Agency: JWT

"Millimeters matter"