"Food for thought"

"The real brand heroes are so often the small guys. The guys who innovate because they can't spend; the guys who understand brand utility, because if they didn't their companies would wither before they sprouted their first bud; the guys who know their audience, because they, well, talk to them."
-- Jonah Bloom in Ad Age

"The Average American male"

How to promote a book just by using the community of "YouTubers" and their word-of-mouse.

Michel Gondry and his Rubik nose

"Circuit"

From Rome, to Monaco, to Rio, to Sydney, to New York and Hong Kong. New Partizan film celebrating 60 years of collaboration between Shell and Ferrari.

"Jacksas 2": The sequel

Not for your stomach

Client: Ariel Tablets
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires

"Food for thought"

"Consumers are being swamped with negative messages and annoying offers. This has the effect of destroying trust and fostering indifference – about the worst thing that can happen to a provider; in fact, any kind of marketing today should be permission marketing".
-- Dr. David Bosshart, Gottlieb Duttweiler Institut

"Green consumption"

The food retail market is indeed quite dynamic and innovative (well of course).
Today the majority of the big supermarket chain stores compete with each other and try to differentiate from one another through 4 key-attributes: Price, Range, Convenience and Experience.

Whithin the range and experience attributes I read that Tesco is planning to introduce emission labels on its products in order to create a "low-carbon economy" and help combat climate change. I wonder, is this just pure PR strategy in order to create an eco-friendly image or is Tesco leading the way and showing people how to make a better and more intelligent consumption?

[Source: Guardian UK]

Relationship (not very) Marketing

The people from Holmes Place (at least in Lisbon) instead of bombarding us with intrusive text messages telling us to bring a friend (i.e. a new client) in exchange for a new pair of flip-flops, would do a better job for their brand in terms of good-will and client service, if they texted us saying that the showers don't have hot water, the sauna isn't working or that the swimming pool is closed.

Vox Populi

"Advertising is the soul of business, mate."

This one I heard today, from a bricklayer who was talking
on the cellphone.

Innocent Smoothie

"Now available in white"

Client: PlayStation Portable

Agency: TBWA\Germany

"Ink Is It"

"Kodak: InkIsIt Loves Printing and Ink"

BTAA 2007

Saatchi & Saatchi, Fallon, DFGW, Mother, JWT: The British agencies awarded with Gold on the 2007 edition of the British Television Advertising Awards.

[Via: AdLand]

Mini "Hammer & Coop"

"This is living"

Client: PlayStation3
Agency: TBWA\London

"Sunflower Park"

Client: McCain chips
Agency: Beattie McGuiness Bungay

Stress reliever

"Food for thought"

"We now devour our pop culture the same way we enjoy candy and chips - in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed."
-- Nancy Miller, Minifesto for a New Age

"Bite Back"

"How many test animals have to pay for your cosmetics?"
Client: Bite Back
Agency: Leo Burnett, Brussels

[Via: I Believe in Adv]

"Wes Anderson"

American Express campaign.

"Smooth criminal"

Client: P-Magazine
Agency: Duval Guillaume, Antwerp

In memoriam

"Jean Baudrillard est mort."

"Lynx Effect": B-side

Another clever example of "consumer-generated
brand content".

[via: Publicidade de Saia]

"Food for thought"

"To ladies, don't sell shoes. Sell them sexy feet."
-- Ernest Dichter

"Richard"

Client: Wrigley Orbit
Agency: AMV BBDO, London

"Bugzibitz Trip"

Client: Toronto Zoo
Agency: Lowe Roche, Toronto

"Rapaille-isms"

"Looking at our culture through this set of glasses explains why we are so successful around the world selling trappings of adolescence: Coca-Cola, Nike shoes, fast food, blue jeans, and loud, violent movies. America has never produced a world-class classical composer,but has successfully exported rock, hip-hop, and R&B - the music of adolescence - to every corner of the globe. American basketball players who can hardly read make exponentially more money than American scientists do. We are endlessly fascinated with clebrities and all the adolescent mistakes they make." -- Clotaire Rappaile, "The Culture Code"

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