March 15, 2007

Relationship (not very) Marketing



The people from Holmes Place (at least in Lisbon) instead of bombarding us with intrusive text messages telling us to bring a friend (i.e. a new client) in exchange for a new pair of flip-flops, would do a better job for their brand in terms of good-will and client service, if they texted us saying that the showers don't have hot water, the sauna isn't working or that the swimming pool is closed.

3 comments:

mike said...

well virgin have just taken over Holmes Place in the UK. So you never know what you might get

Jim said...

Succinct and to the point. Quite right.

A reader said...

Campaign Magazine 16-03: "Beattie McGuinness Bungay has won the creative communication brief for the gym company Virgin Active."