March 15, 2007
Relationship (not very) Marketing
The people from Holmes Place (at least in Lisbon) instead of bombarding us with intrusive text messages telling us to bring a friend (i.e. a new client) in exchange for a new pair of flip-flops, would do a better job for their brand in terms of good-will and client service, if they texted us saying that the showers don't have hot water, the sauna isn't working or that the swimming pool is closed.
Posted by hidden persuader at 15.3.07