March 15, 2007

Relationship (not very) Marketing

The people from Holmes Place (at least in Lisbon) instead of bombarding us with intrusive text messages telling us to bring a friend (i.e. a new client) in exchange for a new pair of flip-flops, would do a better job for their brand in terms of good-will and client service, if they texted us saying that the showers don't have hot water, the sauna isn't working or that the swimming pool is closed.


mike said...

well virgin have just taken over Holmes Place in the UK. So you never know what you might get

Jim said...

Succinct and to the point. Quite right.

A reader said...

Campaign Magazine 16-03: "Beattie McGuinness Bungay has won the creative communication brief for the gym company Virgin Active."