"People are good together"

Client: Orange
Agency: Fallon, London
[Probably one of the winners of a Gold Lion this year at Cannes]

"Raise Smoke Free Kids"

Client: Colorado Department of Public Health & Environment
Agency: Cactus Marketing Communications, Denver

[Personal note: I just love the vision that this agency has of itself - "An agency is only as good as its People, Process, & Ideas."]

"Boogeyman"

Client: Emerald Nuts
Agency: Goodby, Silverstein & Partners, San Francisco

Ruminations #32

Why is brand awareness/recall important to consumers!?

Blog of the day

Vice Global Trend Report

"Music Therapy"

Client: Fundación Ilusiones
Agency: Contrapunto, Barcelona

"Make mine Red"

New Converse online tool that enables people to have "my-way customizations" in their trainers (or sneakers).

"Fado-Export"

“Prime Minister José Sócrates, who was overwhelmingly elected on a pledge to modernize Portugal, has mixed feelings about fado.
"Fado is about nostalgia, a sadness that is very intimate,” Mr. Sócrates said in an interview. “I’m not a huge fan.” But as fado is a purely Portuguese product, he does not renounce it. “Fado,” he said, “must have the right environment, and the singers must be very special, to give it both beauty and a high standing.”

A foreigner's view of fado in The NY Times.

"Food for thought"

"The easiest way to feel creative is to find people who are more ignorant than yourself."
-- Ronald S. Burt

"Dirty Jobs"

Client: Discovery Channel, "Dirty Jobs series"
Agency: Miami Guerrilla Agency, Suécia

Pop culture

At the same time as t-shirts celebrating Britney's new "hair cut" are being sold on eBay, the people at the hair cutting studio attended by the "starlette" are trying to sell her hair for 1 million bucks.

Napping = Better creativity

At Strawberryfrog the staff are encouraged to take time out for a little sleep in the "nap-pod".

Watch the video, here.

"Not a toy"

Client: FAADA
Agency Contrapunto, Barcelona

"Bob Dylan-isms"

"Just because you like my stuff doesn’t mean I owe you anything."
-- Bob Dylan

"Pampered"

Client: MTV
Agency: in-house

"Big Sushi"

Sushi Takes On the Burger
"Asian fast-food chains are growing swiftly as health consciousness helps soy, sashimi and sukiyaki gain footing in mainstream food courts." -- Business Week

"Save your right answers"

Client: The Hargrave Pub
Agency: Lowe Roche, Toronto

"Luck"

Client: Full Tilt Poker
Agency: WONGDOODY

"Just-in-time" watch

"History in brief"

Client: History Files Magazine
Agency: Graffiti BBDO, Bucharest

Simple diferences

"Food for thought"

"Culture is created and preserved mainly by communication. And for decades, communication has circulated mostly within the borders of countries – helping to create strong national cultures ... now consumers everywhere have to make sense of the world vis-à-vis Hollywood and Bollywood, CNN and al-Jazeera, hip-hop and Sufi music."
-- Douglas Holt

"Graffiti vs Advertising"

Paul Senior reads the WSJ

"WSJ. Every journey needs a Journal."

"Yeah cool"

Client: Polaroid Eyewear
Agency: Santa Clara, S.Paulo

"Creative reasons for disclosure"

[Seen in Bairro Alto, Lisboa]

"Eggnancy"

in The Perry Bible Fellowship

"See how it feels"

Client: BMW
Agency: WCRS

"Food for thought"

"When the world starts to move from a primarily vertical (command and control) value-creation model to an increasingly horizontal (connect and collaborate) creation model, it doesn't affect just how business gets done. It affects everything."
-- The World is Flat, Thomas L. Friedman

"Mechanics"

The Snicker's Super Bowl campaign (from TBWA\Chiat\Day NY) that caused some "commotion" and complaints.

"Cuckoo"

Client: VW
Agency: DDB Berlin

Disney "Magic-lebrity"

[Click on image to see it bigger]

Men get ready

"The book Next Now: Trends for the Future predicts that married couples breaking master suites into adjoining bedrooms will be one of the hot trends in 2007, driven primarily by women seeking to escape men who snore and to get a good night's sleep."
-- in Austin American-Statesman, 1.11.07

Videoclip of the day

Four treadmills and of course, plenty of imagination and creativity!

Prevention

An "insightful" insight, I say!

"Flowers"

The "making of" can also be seen here.

Client: Orange
Agency: Marcel, Paris

Ruminations #20

"Love Lewisham"

"Putting citizens online. Not in line."

BrandChannel Awards 06

Google Apple YouTube Wikipedia Starbucks Nokia Skype ...
... The 2006 "reader's choice" according to Interbrand.

Isn't it interesting to state (again) that values like experience, simplicity, customization, creation and sharing are becoming a common denominator between consumer's favorite brands?

"Fun in the City"

Client: Jeep
Agency: BBDO, Detroit

"The Ad generator"

"The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans."