The Hidden Persuader: "Cadbury's Gorilla"

September 06, 2007

Client: Cadbury's
Agency: Fallon London

Anonymous said...: This looks too close to a West 49 ad that was out in Canada a few months back.

Check it out here.

Makes you wonder...; 8:31 pm
Bronx said...: You have to be joking. Only to the small minded would this be considered similar. It is like saying all car adverts are the same.; 6:12 pm
Anonymous said...: It is not at all like saying car adverts are all the same. In a car advertisement, there happens to be a common element such as, oh, I dunno, a car to be featured? If this was an ad for gorillas, then maybe you couldn't avoid the common variable. However, both ads represent products that are vastly different and far-grasped from the concept portrayed in both. It just seems that the concept of a monkey drumming in both ads is far too radical for either brand to really claim a close relation to it thus making it irrelevant to argue that either brand "deserves" a closer relation to the gorilla over the other. All I'm saying is that it's just way too close a coincidence if one piece of creative is produced after another piece has already been in circulation.; 9:52 pm

September 06, 2007