Sharing housework

"When men do housework, it's most likely to be in the kitchen and least likely to be washing and ironing.
Women cook in 78% of cases and men in 23%; men and women share the cooking in 16%. Women do the washing and ironing in about four-fifths of households. Men wield the vacuum-cleaner once a week, while many women do so every, or every second, day."

[Source: "How women, men and machines will divide up the housework", Gottlieb Duttweiler Institute]

"Lords of Dogtown"

Tony Alva one of the legends and pioneers of sk8boarding along with Stacy Peralta and founder of the Dogtown movement (circa 70's).

Photos from Wynn Miller.

[Via: Freshjive]

How to trigger ...

... Pavlovian "word-of-mouse"?
Easy, try to tagg the Air Force One.

"Spoof" or truth? Marc Ecko explains here.
Maybe Droga5 has also something to do with it.

[Via: Planning on Subversion]

"Try"

Client: Optimus mobile operator
Agency: BBDO Portugal

Common sense

Agency: BDDP & Fils

[Via: Frederik Samuel]

Timeless ...

"Mother Toys"

Title: Portuguese Football Action Figure
Agency: Mother, UK

"Food for thought"

"Creative whithout strategy is called art. Creative with strategy is called advertising."
-- Jef Richards, Univ. of Texas, Advertising Department

A problem of "connections"

Across our "global village" it's starting to become quite common to see brand managers and marketers asking themselves what's the best way to reach the younger audiences, in order to create early bonds and get their pocket-money.

In my modest opinion, more than ever it's not a question of "content" or brand message, it's a question of "connections".

Here's some of the online spaces and habitats where the so-called "Geration Y" lives and breaths on a daily basis:

:: MySpace
:: Fuse TV
:: YouTube
:: Hi5
:: Friendster
:: Pandora
:: Last.fm
:: Current TV
:: Turn Here
:: Hype Machine
:: Pop Justice
:: Viceland
:: The Fader
:: Protein
:: Flickr

The original is always better

"Counterfeit Mini" ... from Crispin Porter+Bogusky, who else?

"Comcastic"

[by Goodby, Silverstein & Partners]

"Sex sells"

[Click to enlarge]

"Re-creative" action from the Women's Liberation Front in Pennsylvania, USA.

"Jealous animals"

Client: Toronto Zoo
Agency: Lowe Roche

"Slow life. Slow food."

The trend is not new, obviously. Nevertheless today we witness a degree of maturity that didn't exist in the past.

Just look at the growth of the consumer demand for organic food and ingredients; the recent introduction of salads, soups and fruits in the menu of the biggest fast-food chains around the world; the coming back of the "slow food" meal time ... and all of this backed up by recent and new anti-fast food and pro-healthy diet movements.

Experience advertising

Extremelly clever, kudos to Ogilvy One, Bangkok.

[Note: The gargabe containers have a movement sensor that triggers the sound of a baby crying every time a punter goes nearby. The messagem is obvious.]

Via: Oorei and Briefblog

The medium is the message

Recent Adidas guerrilla action in Leidseplein, Amsterdam to promote its newly opened concept store.

[Via: Guerrilla Innovation | Flickr]

Hans Brinker "Pasaporte"

[Via: Jody Barton]

Andy Smith

[Via: Soma Gallery]

FTBLTSHIRTS

"Dirty Pretty Things"

Andy Hughes | "Dirty Pretty Things"