Serge tells the truth

Serge tells the truth to Whitney.

It's quite interesting to see how a disarming honest proposition can generate tremendous surprise and impact. Imagine if an advertiser told the consumer he's only after his money, but to do so ... he would need to deserve the consumer's money and do better than the rest of the competition.

How would the audiences react? Would the cynical consumer be caught off guard? Is honesty an effective tool capable of creating spontaneous surprise and good-will towards a brand?

Since 1973 ...

Work: "Fashion", "Paparazzi", "Wildlife"
Client: Sharad Haksar Photographer
Agency: 1Pointsize

Kessels on Draft

"Erik Kessels of KesselsKramer, Amsterdam, looks at the work of the legendary advertising art director Helmut Krone and sees the future ..."

In the new issue (Spring 2006) of Draft Magazine.

The "battle" of the World Cup

Advertising agencies use World Cup to show they're at the top of their game:

"The competitors squaring off against each other in this battle for the hearts and minds of viewers are the likes of Coca-Cola, Pepsi, Nike, Adidas, Carlsberg and Budweiser. There is the added dimension of pitting the 15 official Fifa World Cup sponsors, which cough up a hefty $30m to $50m for the right to use official logos and branding, against their rivals, which look to create clever 'unofficial' campaigns and steal the limelight."

And Trevor Beattie adds:

"I think football ads have descended into globetrotting showboating. It has been brought about people like Nike and Pepsi - and has tragically been followed by Adidas. The fact that you can't tell the difference between brands means it is a waste of money. You can't tell a Nike from an Adidas from a beer from a pizza."

[Source: The Observer]

Modernisms

"Modernism: Designing a New World" currently at theV&A.

"Modernism: Designing a New World, at the V&A, is the first in-depth exhibition that looks at the key movement of 20th-century design. Modernism revolutionised the world around us and the way we live. It inspired our love of minimalist architecture and design and still influences the buildings we inhabit, the chairs we sit on and the graphic design that we see today."

Kerouac's "Beat Generation"

[Via: Panopticist]

Fred and Farid in Lisbon

Fred e Farid - The international gallic coqueluche duo that have already worked at CLM BBDO, TBWA Paris, BBH London, Goodby Silverstein S. Francisco ... and is now running the new shop Marcel Paris, are coming to Lisbon in June for the 2006 "rendez-vous" of CCP - Creative Club Portugal.

SEAT Altea

"The sports car that makes others feel small"
By Atletico International Advertising

MSTF Partners

Sic Notícias

Ruminations

"Advertising's only purpose is to differentiate brands in the consumer's mind and to minimize whatever brand parity exists."
- Phil Dusenberry,
ex-CEO BBDO, NY

Beautiful losers

About planning

"We believe in smart people. And we believe that planners are among the most brilliant people in advertising. Do we think great advertising can be created in the absence of a planning department? Absolutely. But we'd be fools not to work alongside people who can find a method in our madness. And bigger fools not to work alongside people who can inspire us."
- Jamie Barrett, Goodby, Silverstein & Partners

[Source: "Truth in Advertising", Ad Week]

Jack White gets into Coke

[Via: Ad-Rag]

"Food for thought"

"Office workers are distracted every 11 minutes by an email, phone call or colleague."
- University of California

F@#*in" Meal

[Click on image to see film]
Client: Knorr Frozen Entrees
Agency: DDB Canada, Toronto

Alternative media in the loo

[Lyomer nasal spray, Bates Red Cell - Portugal]


[Banco Alimentar, FCB Lisboa]


[Kellogg's Allbran, Leo Burnett Lisboa]

Nike and the gang ...

"Joga TV": Henry, Cristiano, Ronaldinho, Rooney, Ronaldo ...

Ruminations ...

"(Brands) They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods." - Rosser Reeves, Reality in Advertising, 1961.

................. //// ....................

Talking about Rosser Reeves, its famous Unique Selling Proposition and the fact that brands nowdays are turning into "me-toos" at an incredible pace:

"What is the USP for Coke or Pepsi? Their advertising has become their USP."
- Bob Barrie, Fallon Minneapolis

"I don't believe you sell anyone anything; instead you make them want to buy. Most of the time there isn't a USP, so giving brands a personality is extremelly importante now."
- Ron Mather, Grey Advertising

"I don't think you need to offer a rational benefit. I think you need to offer a benefit a rational person can understand."
- Gary Goldsmith, Lowe Worldwide

Graffiti BBDO: "Magic FM"

"Jackson Five" | "Cher" | "Bee Gees"
Agency: Graffiti BBDO/Bucharest