April 26, 2006
Serge tells the truth
Serge tells the truth to Whitney.
It's quite interesting to see how a disarming honest proposition can generate tremendous surprise and impact. Imagine if an advertiser told the consumer he's only after his money, but to do so ... he would need to deserve the consumer's money and do better than the rest of the competition.
How would the audiences react? Would the cynical consumer be caught off guard? Is honesty an effective tool capable of creating spontaneous surprise and good-will towards a brand?
Posted by hidden persuader at 26.4.06