Some general data about the consumer as a "shopper":
--- 70% of purchase decisions made in front of the shelf
--- 38% of purchase decisions unplanned
--- 5% of consumers loyal to one brand
--- 68% of consumers are permanent "switchers"
[Source: Point of Purchase Advertising Institute]
2 comments:
me in a nutshell, I go to the supermarket for bread and come back with wine and a minky mop
ahahahah that's what happens always in'it?
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