December 26, 2006

"The Shopper"

Some general data about the consumer as a "shopper":
--- 70% of purchase decisions made in front of the shelf
--- 38% of purchase decisions unplanned
--- 5% of consumers loyal to one brand
--- 68% of consumers are permanent "switchers"

[Source: Point of Purchase Advertising Institute]


Northern Planner said...

me in a nutshell, I go to the supermarket for bread and come back with wine and a minky mop

$"#"$ said...

ahahahah that's what happens always in'it?