December 21, 2006
The influence of POMO thinking
The influence of Jean-François Lyotard, Rolland Barthes and Michel Foucault in the practice of "modern marketing":
"Modern marketing has consciously co-opted the tools of post-modern discourse to sell more stuff. Brands such as Nike explicitly adopt rebellious attitudes in their advertising campaigns. Thus capitalism employs the critique that was designed to destroy it."
Posted by hidden persuader at 21.12.06