The influence of Jean-François Lyotard, Rolland Barthes and Michel Foucault in the practice of "modern marketing":
"Modern marketing has consciously co-opted the tools of post-modern discourse to sell more stuff. Brands such as Nike explicitly adopt rebellious attitudes in their advertising campaigns. Thus capitalism employs the critique that was designed to destroy it."
[Source: Economist]
3 comments:
or we use the society of the spectacle to make it vomit :) g. debord
"Militant marketing": Apple, Virgin, Nike, etc. Don't you just love anti-conventional brands,those that make you feel you're challenging the establishment. Indeed I love the irony of this article. I consume anti-consumerism everyday withe same brands I use and wear.
iros a la mierda
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