December 26, 2006

Chipotle Mexican Grill

Talking about the post below, here's another recent example of "user-created content":

Chipotle Mexican Grill hosted a contest worth $40,000 in cash prizes for students at select Universities to create a 30 second spot that would be featured on the company's website. In the first month that the top two spots were posted online, each ad got more than 8.4 million viewers each.

1 comment:

Anonymous said...

thank god for ad agencies. if their food is like their ads, they're in trouble. this is social network content creation brand advocate blaqh blah gone crazy