December 26, 2006
Chipotle Mexican Grill
Talking about the post below, here's another recent example of "user-created content":
Chipotle Mexican Grill hosted a contest worth $40,000 in cash prizes for students at select Universities to create a 30 second spot that would be featured on the company's website. In the first month that the top two spots were posted online, each ad got more than 8.4 million viewers each.
Posted by hidden persuader at 26.12.06