PS2 "Winter games"

TBWA\Paris

Financial Times Germany

KNSK WERBEAGENTUR

Portugal short-listed

TBWA\Lisboa, Bates Red Cell and BBDO Portugal - shortlisted on TV category at Eurobest 2005.

KitKat "Ghost"

JWT, Italia

Hilux "Invincible"

Saatchi & Saatchi, UK

iBelieve

[Source: Devoted1]

Scholz & Friends: "N24"

WONGDOODY: "LA Traffic"

[Click to see it bigger]

Agency: WONGDOODY
Brief synopsis:
"Los Angeles and traffic are inseparable. No matter where you are going, there is always the outside chance that you will be staring at the back of a Pontiac Aztec for the next 2 hours. In an effort to entertain these frustrated motorists and possibly educate them on how to avoid these situations, we created extremely long, handwritten billboards. When you are crawling along at 4mph, you have nothing but time. Each execution takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After you take the time to read this individual's opinions and observations, you are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of your new traffic buddy."

FCB, Lisbon: "ACA-M"

[Click to see it bigger]

"In Memory of Road Accident Victims."

Agency: FCB, Lisbon
Client: Associação de Cidadões Auto-Mobilizados (ACA-M)
Creative direction: Luís Silva Dias, Duarte Pinheiro de Melo
Creative team: Amândio Cardoso, Will Silva

"You don't need love"

Great viral campaign from Fred & Farid, now in charge of Marcel, Paris.

[Via: Ad-Rag]

Branding tools

The Economist: "CTRL"

by AMV BBDO, London

"Bloody smart"

[Click to view it bigger]

A clever and tactical lesson: MC Saatchi
(after losing BA's big account) have done just this with a single intriguing and unmissable spread that charts the evolution of British Airways' advertising, from "BA is bloody awful" to "BA becomes the world's most profitable airline".

The selling-line: "Now taking new airline bookings".

Food for thought

"41% of Europeans say that their house says the most about them as a person, followed by 19% saying their job and 12% their car."
Changing Lives in Europe/nVision, 2005

"The Power 100"

"The fourth annual list of the most influential players in the art world. Find out who's in and who's out in 2005."

[Source: Art Review Magazine]

Panadol: "One is enough"

Y&R Wunderman, Beijing

Hudson Repro

"Not just color. Exact color."
Saatchi & Saatchi, NY

Hiring "Kate"

Hercules Pocket

Small is big or everything has a small beginning.

iPod Nanos in the tube

Here's a great and effective campaign from Apple Japan.

"If it's in your pocket, it's in your mind.".







[Source: Cult of Mac | Via: Brand New]