November 14, 2005

"Bloody smart"

[Click to view it bigger]

A clever and tactical lesson: MC Saatchi
(after losing BA's big account) have done just this with a single intriguing and unmissable spread that charts the evolution of British Airways' advertising, from "BA is bloody awful" to "BA becomes the world's most profitable airline".

The selling-line: "Now taking new airline bookings".

1 comment:

Mike Bawden said...

Great find. Thanks for digging this up. I've added it to the "Much Ado About Marketing" blog for Wednesday, November 16.

Thanks again,

Mike Bawden
Brand Central Station