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A clever and tactical lesson: MC Saatchi
(after losing BA's big account) have done just this with a single intriguing and unmissable spread that charts the evolution of British Airways' advertising, from "BA is bloody awful" to "BA becomes the world's most profitable airline".
The selling-line: "Now taking new airline bookings".
1 comment:
Great find. Thanks for digging this up. I've added it to the "Much Ado About Marketing" blog for Wednesday, November 16.
Thanks again,
Mike Bawden
Brand Central Station
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