November 14, 2005
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A clever and tactical lesson: MC Saatchi
(after losing BA's big account) have done just this with a single intriguing and unmissable spread that charts the evolution of British Airways' advertising, from "BA is bloody awful" to "BA becomes the world's most profitable airline".
The selling-line: "Now taking new airline bookings".
Posted by hidden persuader at 14.11.05