November 20, 2005


[Click to see it bigger]

Brief synopsis:
"Los Angeles and traffic are inseparable. No matter where you are going, there is always the outside chance that you will be staring at the back of a Pontiac Aztec for the next 2 hours. In an effort to entertain these frustrated motorists and possibly educate them on how to avoid these situations, we created extremely long, handwritten billboards. When you are crawling along at 4mph, you have nothing but time. Each execution takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After you take the time to read this individual's opinions and observations, you are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of your new traffic buddy."


Piers Fawkes said...

Ah - much better!

Anonymous said...

i love the idea of a long copy billboard, but i don't get the connection to the product. i think i'd rather read that stuff than listen to news radio. the client kind of comes out of nowhere.

Jon said...

wondering if you would do a review on my new brand.