
Blogs, blogs ... and blogs, again.
The
Wharton Business School, published an interesting article about the present weblog's communicational phenomenon, its role and business oportunies.
Here's a quick summary of the author's conclusion:
"Companies can use bloggers to put a more
human face on interactions with employees and customers; marketers can
create buzz through blogs; and bloggers can act as
fact checkers for the mainstream media."