My friend Marta Gomes left behind a promissing career working as "art-finalist". Now in London, she co-signed a paper entitled "The Great Online Holiday Hijack?" - which was recently published by the Brand Channel.
According to a recent study from Lexmark - advertising & marketing executives are the most messy profissionals with an average of 163 pieces of paper on their desks at any one time.
I don't really know what my desk (above) says about that, but prima facie the conclusions can be obvious.
Sometimes a hard-selling but honest propostion is the best tactic to talk to an audience and earn their simpathy.
Therefore, if you have "2 secs" please do click in one of the Google ad links on your right, so that I can earn enough money to buy myself some Vans sneakers by the end of April (I'm also going to Madrid next week in a business trip ... err and some extra Euros are always welcome).
According to global PR agency Edelman and market research firm and blog portal provider Intelliseek, firms that become aggressive towards bloggers or attempt to ignore their comments are facing a losing battle.
"Marketing, advertising and PR professionals are being urged to forge closer links with the growing blog community to avoid crisis communications disasters, according to the latest study on the blogging phenomenon."
Who are the real customers of cellphone makers? The consumers or the mobile networks?
Do 3G handsets really provide the features needed and addressed by consumers? Or are they just tech gimmicks offered to encourage us mainly to upload videos, download ringtones, etc. (therefore enhancing the revenues of mobile networks)?
There's no doubt that technological converge is here to stay. But does it make the life of the consumer easier? The debate is open for comments.
The Wharton Business School, published an interesting article about the present weblog's communicational phenomenon, its role and business oportunies.
Here's a quick summary of the author's conclusion:
"Companies can use bloggers to put a more human face on interactions with employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media."