April 30, 2005


"Sympathy for the Pistols"



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posted by hidden persuader at 30.4.05 3 comments

April 29, 2005


Aquafina: "Bubbles"



"Bubbles are more fun"
BBDO NY

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posted by hidden persuader at 29.4.05 0 comments

April 28, 2005


"The Great Online Holiday Hijack?"




My friend Marta Gomes left behind a promissing career working as "art-finalist". Now in London, she co-signed a paper entitled "The Great Online Holiday Hijack?" - which was recently published by the Brand Channel.

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posted by hidden persuader at 28.4.05 0 comments

April 26, 2005


Ad people are messy




According to a recent study from Lexmark - advertising & marketing executives are the most messy profissionals with an average of 163 pieces of paper on their desks at any one time.

I don't really know what my desk (above) says about that, but prima facie the conclusions can be obvious.

[Via: Brand Noise | Cup of Java]

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posted by hidden persuader at 26.4.05 1 comments


Orange: "Existing customers"



"Existing customers now come first."

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posted by hidden persuader at 26.4.05 3 comments


JWT, Lisboa: "Break the silence"




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posted by hidden persuader at 26.4.05 5 comments

April 25, 2005


"The Flight of the Valkyries"


Click on image
[Click on image, please]
by Jorge Nesbitt & J.Miguéis

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posted by hidden persuader at 25.4.05 0 comments

April 24, 2005


Ups & downs of an agency


"Short on Sizzle and Losing Steam"
Ad agency Young & Rubicam's clients and execs have defected. Are chairman and CEO Ann Fudge's days numbered?

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posted by hidden persuader at 24.4.05 1 comments


Asian Pacific Ad Fest.



"Monkey Bars" | Orbit for Kids | BBDO Guerrero Ortega

.................................


"For Those with an eye for assembly" | Tamiya Assembly Toys | Creative Juice\G1

.................................


"Wake up world" | Il Vizio Strong Coffee | MC Saatchi, Sidney


[Source: Asian Pacific Ad Festival | Via: Cup of Java]

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posted by hidden persuader at 24.4.05 1 comments


"Blogs Will Change Your Business"




"Blogs Will Change Your Business" - Another article on the blogosphere and the current scene in America.

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posted by hidden persuader at 24.4.05 0 comments

April 15, 2005


I want to earn some money, now!


Sometimes a hard-selling but honest propostion is the best tactic to talk to an audience and earn their simpathy.

Therefore, if you have "2 secs" please do click in one of the Google ad links on your right, so that I can earn enough money to buy myself some Vans sneakers by the end of April (I'm also going to Madrid next week in a business trip ... err and some extra Euros are always welcome).

Cheers,
hidden

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posted by hidden persuader at 15.4.05 3 comments

April 13, 2005


Banksy: An artist and its manifesto




Brooklyn Museum, 13th March 2005.

The MET (Metropolitan Museum of Art) and the MoMa (Museum of Modern Art) didn't escape either.

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posted by hidden persuader at 13.4.05 0 comments


Mourinho: "My life. My card"


Mourinho1

"My life is about keeping one step ahead. That's why my card is American Express."

[Via: Guardian | Adfreak]

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posted by hidden persuader at 13.4.05 0 comments

April 12, 2005


Portuguese short-list


Here's some of the Portuguese work short-listed at The One Show festival.

........................


FCB: "Grande Reportagem. Meet the world."

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JWT: "Army Salvation"

........................


Euro RSCG: "Big Brother"

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posted by hidden persuader at 12.4.05 0 comments


"Future mapping"




Pretty cool and handy this "future map" from Signs of the Time.

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posted by hidden persuader at 12.4.05 1 comments


Euro RSCG: "Peugout 206"


muscle_peugout
"180 BMP."

dog_peugout
"So big inside, you might get lost."

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posted by hidden persuader at 12.4.05 1 comments

April 06, 2005


Respect the Bloggers ... or else


According to global PR agency Edelman and market research firm and blog portal provider Intelliseek, firms that become aggressive towards bloggers or attempt to ignore their comments are facing a losing battle.

"Marketing, advertising and PR professionals are being urged to forge closer links with the growing blog community to avoid crisis communications disasters, according to the latest study on the blogging phenomenon."

[Source: Brand Republic | Via: Cup of Java]

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posted by hidden persuader at 6.4.05 0 comments


VCCP, London


clique para ver o filme
[Via: Boards Magazine]

Capri Sun "Squeeze please"

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posted by hidden persuader at 6.4.05 0 comments

April 04, 2005


Did You Ask for a 3G?


Who are the real customers of cellphone makers? The consumers or the mobile networks?

Do 3G handsets really provide the features needed and addressed by consumers? Or are they just tech gimmicks offered to encourage us mainly to upload videos, download ringtones, etc. (therefore enhancing the revenues of mobile networks)?

There's no doubt that technological converge is here to stay. But does it make the life of the consumer easier?
The debate is open for comments.

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posted by hidden persuader at 4.4.05 1 comments

April 03, 2005


Sony's PSP


Nice spectacle case

Following iPod accessory fever, here's some customized cases for Sony's Portable PlayStation.

[Via: Fader]

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posted by hidden persuader at 3.4.05 0 comments

April 02, 2005


TBWA: "Absolut Sex & Velvet"




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posted by hidden persuader at 2.4.05 0 comments

April 01, 2005


"Weblogs Are Here to Stay"


Blogs, blogs ... and blogs, again.

The Wharton Business School, published an interesting article about the present weblog's communicational phenomenon, its role and business oportunies.

Here's a quick summary of the author's conclusion:

"Companies can use bloggers to put a more human face on interactions with employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media."

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posted by hidden persuader at 1.4.05 2 comments