April 06, 2005

Respect the Bloggers ... or else

According to global PR agency Edelman and market research firm and blog portal provider Intelliseek, firms that become aggressive towards bloggers or attempt to ignore their comments are facing a losing battle.

"Marketing, advertising and PR professionals are being urged to forge closer links with the growing blog community to avoid crisis communications disasters, according to the latest study on the blogging phenomenon."

[Source: Brand Republic | Via: Cup of Java]

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