Dewd, check out 'Hans Brinkers Budget Hotel' in the search tool at http://www.luerzersarchive.net/. There's a very simular campaign there. Very.
c'mon man; ok maybe the art direction is very similar but in Hans they're selling shags, fun and a wild time. Here they use the "before/after" to exploit the benefit of a good bed.
Its the same layout and idea in reverse as the Kesselkramer Hans brinker stuff. Sleep on an ikea bed and you look and feel great. Stay at the Hans brinker and you don't sleep, so you look bad and feel worse.Sorry DDB Oslo.
You can find excellent reviews of IKEA furniture on this site:IKEA consumer reviews and reportsor check out their home page for more reviews:Consumer Reviews and ReportsRegards,
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