August 22, 2005
Shock to prevent
The shocking format is a common tactit usually used in prevention campaigns (diseases, accidents, etc). Nevertheless to use a simple video from a camera phone without the typical post-production as a TV advert, is a true novelty. And the effect is brutal and intense! Very "Blair Witch Project", lots of screams and blured images.
[Via: Observer Magazine]
Posted by hidden persuader at 22.8.05