August 17, 2005
Why don't the ad agencies take advantage of the remedy they prescribe to their clients? This is the question Al Ries poses in a recent Ad Age article.
"The only industry in America that doesn't believe in advertising is the advertising industry itself. Because they don't do any.
Well, hardly any. And certainly nothing like the volume of advertising they convince their clients to spend."
John Hegarty for example believes that: "The biggest problem for advertising agencies is none of them act as brands."
Posted by hidden persuader at 17.8.05