The rise of the corporate blogger "The advent of blogging is starting to make companies think about how they will be expected to engage their customers and employees in two-way conversations in real time - whether they like it or not.
A number of companies have already found out that they ignore the blogosphere at their peril. For example, Kryptonite, the US lock manufacturer, saw sales tumble last year when a blogger posted a video showing how to pick one of the company's bike locks.
No one is sure how blogging will change the corporate communications business, but there is a view that companies should get involved - and now."
[Source: Financial Times]
1 comment:
Hmmmm like this I reckon
http://noisydecentgraphics.typepad.com/
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