July 18, 2005

"Guide to Blogging"

The rise of the corporate blogger

"The advent of blogging is starting to make companies think about how they will be expected to engage their customers and employees in two-way conversations in real time - whether they like it or not.

A number of companies have already found out that they ignore the blogosphere at their peril. For example, Kryptonite, the US lock manufacturer, saw sales tumble last year when a blogger posted a video showing how to pick one of the company's bike locks.

No one is sure how blogging will change the corporate communications business, but there is a view that companies should get involved - and now."

[Source: Financial Times]

1 comment:

Anonymous said...

Hmmmm like this I reckon