May 08, 2004

An Insight into Britain's Coolest Brands 2003

» Cool Brand Leaders



Pursuing Marketing Buzz

CP+B did it again, now for the Mini cooper. Strange world, strange imagination. Check out their new viral campaign and the story behind it at Business 2.0 Blog » "You Thought the Subservient Chicken was Cool?"

"But not just any old hoax. A big ol' marketing ploy brought to you by the geniuses at Crispin, Porter + Bogusky, who handle the Mini account. At least, I think it was them, though none of the fake evidence they've constructed on the web?the prof's site, the page for Casson Publishing?ever indicates that CPB or the Mini Cooper is behind the whole thing."

Also at the » NY Times
"The advertising, presented as a debate reminiscent of "The X-Files" or "The Blair Witch Project," has been quietly under way since early March. It extends across five Web sites, postings in chat rooms and booklets inserted in magazines like Motor Trend, National Geographic Adventure and Rolling Stone. The 40-page booklets pretend to be excerpts from a book, "Men of Metal: Eyewitness Accounts of Humanoid Robots," from a fake London publisher specializing in conspiracy-theory literature covering the likes of Bigfoot, the Loch Ness monster and U.F.O.'s."

Follow the plot »
1. Rowland Samuel
2. Mini Cooper R50
3. Colin Hew

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