November 25, 2003

Pepsi: "It goes great with food"

NY Times - PepsiCo introduces its first campaign in years meant to offer rational reasons to drink its flagship beverage rather than intangible emotional ones. The campaign for the Pepsi-Cola brand, which gets under way Sunday, carries the theme 'Pepsi. It's the cola'. The television and radio commercials, online advertisements, billboards and store signs portray the product as a hero, presenting Pepsi as the perfect accompaniment to all manner of food - like hot dogs, snack chips and pizza - and all manner of fun, like football games and dates (...) Think of it as "Things go better with Pepsi," a sell almost as soft as before but with a more pointed purpose.

No comments: