November 24, 2003

Leo Burnett Picks Up Global Creative on Wella

Ad Week, CHICAGO Publicis Groupe's Leo Burnett will take over creative duties on Wella's global ad account, according to an agency representative. Estimated billings are $100 million.
Burnett client Procter & Gamble bought Wella for an estimated $5.5 billion earlier this year. The shop currently handles P&G's Vidal Sassoon brand in Asia, Pert in the U.S. and Clairol Herbal Essences in Europe. It was unclear which of the Chicago-based agency's offices will handle the business.

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