Ad Week, CHICAGO Publicis Groupe's Leo Burnett will take over creative duties on Wella's global ad account, according to an agency representative. Estimated billings are $100 million.
Burnett client Procter & Gamble bought Wella for an estimated $5.5 billion earlier this year. The shop currently handles P&G's Vidal Sassoon brand in Asia, Pert in the U.S. and Clairol Herbal Essences in Europe. It was unclear which of the Chicago-based agency's offices will handle the business.