November 20, 2003

Classic Campaign Posters

Context: In 1997 Campaign, the weekly journal of the advertising industry, named the Tory party's 'demon eyes' poster as its campaign of the year - an accolade previously accorded the lingerie campaign - claiming it was brilliantly successful in playing on public doubts about Mr Blair and achieved £5 million of free publicity on the back of a £125,000 spend.
Agency:M&C Saatchi

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