Context: In 1997 Campaign, the weekly journal of the advertising industry, named the Tory party's 'demon eyes' poster as its campaign of the year - an accolade previously accorded the lingerie campaign - claiming it was brilliantly successful in playing on public doubts about Mr Blair and achieved £5 million of free publicity on the back of a £125,000 spend.
Agency:M&C Saatchi
No comments:
Post a Comment