September 22, 2003

Saatchi & Saatchi DK: "Audi A2"

Week 1
it starts out rather innocently, a full sheet metal poster. In rainy wet spring Denmark, this won't last long...

Week 2
soon we can see patches of rust on the sheet metal.. and a part of the poster that isn't being attacked by rust.

+ 1 Month
at the end of one month, one poster has both played teaser and punchline, as we can now see the audi A2 and headline, which was applied with lacquer on the steel sheet. Aluminum doesn't rust.

Source: Ad-Rag

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