 | Sixty pairs of Jimmy Choo shoes will appear on screen in the latest hollywood yarn "Legally Blonde II" . This along with 'Sex and the City' has put this young brand into the minds of young city women by classifying it as a racy luxury brand. This FT article quotes Jimmy Choo's view that selling luxury brands is a balancing act between increasing awareness and maintaining exclusivity. And from Ad Age we were told that:"Absolut Spirits hit the product-placement mother lode last week when its iconic vodka advertising was featured as part of a story line in HBO's Sex and the City". Ad agency TBWA/Chiat/Day, New York, was responsible for creating this fictional campaign showing PR-maven Samantha Jones' struggling actor boyfriend positioned with an Absolut bottle between his legs, with the tagline "Absolut Hunk". |
August 21, 2003
Sex & the City: 'discreet' product placement