August 20, 2003

P&G hits the Riviera

After years of almost completely ignoring what goes on at Cannes, Procter and Gamble showed up in 2003 en masse to find just how creative others can be. According to Gretchen Muchnick P&G spokesperson: "We've been too functionally based, now we are concentrating on making an emotional connection". Source: Boards Magazine

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