wELCOME TO oRANGE cOUNTY
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Revisiting a Classic Ad
"M&M candies melt in your mouth, not in your hand." - Rosser Reeves
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Russel Davies ...
> Experiences and insights from a planner (W+K London) and its blog
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" THE CREATIVITY OF THE 21st CENTURY WILL BE FUSIONAL OR NOTHING "
"The first age of advertising was merely persuasion, the second seduction, and now we are entering the prime of life, the age of integration. No creative idea will find house-room unless it is capable of boosting with the same force of imagination an ad, a poster, a commercial, an event, a promotion, a mail shot." - Jacques Séguéla, CEO Havas Group
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WINKREATIVE: "Time Magazine"
How to get a magazine like Time and turn it aspirational and young, without compromising its traditional equity?
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