June 28, 2023
March 23, 2023
Food for thought
‘I think overall there’s a lack of discipline in marketing right now. I like to call it Kardashian advertising. It’s just noise and there’s not a lot of substance and message behind it.’ - PJ Pereira
November 07, 2022
August 27, 2022
May 25, 2022
May 08, 2022
March 23, 2022
January 07, 2022
January 05, 2022
January 04, 2022
'BOLMEN is more than just a toilet brush'
Visit Sweden - the country’s tourist board - wants to help travellers explore hidden Swedish gems, which have the same name as IKEA homewares.
July 03, 2021
June 01, 2021
May 17, 2021
Food for thought
“Artists need brands for funding. Brands need artists for authenticity” - Fast Company, Welcome to the post-sellout era
March 30, 2021
February 12, 2021
February 10, 2021
"Food for thought"
"Taking screen shots of random things people have said on Twitter and pretending that it’s some kind of revelation about what people think. Totally misleading and counter productive."
- Craig Mawdsley
February 04, 2021
December 03, 2020
November 17, 2020
July 21, 2020
"Food for thought"
“We’re pushing leggings and doubling down on sweats.”
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.
April 06, 2020
March 03, 2020
"How to identify and tell your challenger story"
"A challenger is more likely to be about challenging something than someone."
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
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