B&Q Click & collect

Food for thought

‘I think overall there’s a lack of discipline in marketing right now. I like to call it Kardashian advertising. It’s just noise and there’s not a lot of substance and message behind it.’ - PJ Pereira

Food for thought

Quilmes "Coincidence seekers"

Tesco "The Christmas Party"

Philadelphia “Cheesecake is Everything”

ManyPets

Adsum x Timex

Gucci Kubrick’s film scenes

Stella "Unfiltered"

Corona sun billboard

"Bring on the sun"

PANENKA #PlantingGoals

PANENKA #PlantingGoals from Ogilvy Amsterdam on Vimeo.

Duolingo | #TattooDuoOver

“Scratch Boards”

"Minnesotans for Handgun Controls"

Classic print ad from Bozell Minneapolis on gun control.

"Everything"

"Meals for two, made by two" cookbook

'BOLMEN is more than just a toilet brush'

Visit Sweden - the country’s tourist board - wants to help travellers explore hidden Swedish gems, which have the same name as IKEA homewares. 

Link: https://housebeautiful.com/uk/lifestyle/a38500747/ikea-product-names-visit-sweden/

 

The future of pink is green

BBC | Tokyo 2020 - Olympic Games

Nike Japan - "New Girl"

Nike Japan - New Girl from Christian Lopez on Vimeo.

Food for thought

“Artists need brands for funding. Brands need artists for authenticity” - Fast Company, Welcome to the post-sellout era

Guinness 'Welcome Back'

Le Chocolat des Français - “Keep the Best of France”

"Piece by piece"

B&Q “We will grow again”

Doritos "Flat Matthew"

"Food for thought"

"Taking screen shots of random things people have said on Twitter and pretending that it’s some kind of revelation about what people think. Totally misleading and counter productive."
- Craig Mawdsley

Burger King "French Farmers"

Huggies – “Welcome to the World, Baby”

Wayne's World "Shameless Manipulation"

Co-op Christmas Ad

Intermarché "Until my last breath"

Tesco

Plenty ‘Xmess’ by AMV BBDO

"Food for thought"

“We’re pushing leggings and doubling down on sweats.”
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.

Dove "Courage"

"How to identify and tell your challenger story"

"A challenger is more likely to be about challenging something than someone."

Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.

The Challenger Project

Volvo Trucks – The Tower