March 30, 2021

February 12, 2021

Doritos "Flat Matthew"

February 10, 2021

"Food for thought"


"Taking screen shots of random things people have said on Twitter and pretending that it’s some kind of revelation about what people think. Totally misleading and counter productive."
- Craig Mawdsley

December 03, 2020

Co-op Christmas Ad

Intermarché "Until my last breath"

November 17, 2020

Tesco

Plenty ‘Xmess’ by AMV BBDO

July 21, 2020

"Food for thought"


“We’re pushing leggings and doubling down on sweats.”
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.

April 06, 2020

Dove "Courage"

March 03, 2020

"How to identify and tell your challenger story"

"A challenger is more likely to be about challenging something than someone."

Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.

The Challenger Project

March 02, 2020

Volvo Trucks – The Tower

February 27, 2020

February 03, 2020

Cheetos® | Can't Touch This

November 21, 2019

Ruavieja "Escape"

November 08, 2019

Argos "The Book of Dreams"

Mercedes Benz - "Eternal Love"

August 28, 2019

BMP classic drink-drive adverts

August 04, 2019

KLM "Labels"

Ikea "Small bed battle"

June 25, 2019

Ed's Heinz Ad

June 10, 2019

Nike SB X Polar skate Co.

June 08, 2019

"Food for thought"

June 04, 2019

Veet Men "Fishermen"

May 27, 2019

"Traffic Jam Whopper"

May 11, 2019

"Veggie Hacks"

"Food for thought"

May 06, 2019

April 03, 2019

E.Leclerc - "Baby"

March 27, 2019

Hornbach "How Spring Smells"

March 26, 2019

March 06, 2019

February 22, 2019

February 19, 2019

"No Room For Clichés"