June 28, 2023

PUMA x Noah: "Winning Streak"

March 23, 2023

B&Q Click & collect

Food for thought

‘I think overall there’s a lack of discipline in marketing right now. I like to call it Kardashian advertising. It’s just noise and there’s not a lot of substance and message behind it.’ - PJ Pereira

November 07, 2022

August 27, 2022


Adsum x Timex

Gucci Kubrick’s film scenes

May 25, 2022

Stella "Unfiltered"

May 08, 2022

Corona sun billboard

March 23, 2022

"Bring on the sun"

PANENKA #PlantingGoals

PANENKA #PlantingGoals from Ogilvy Amsterdam on Vimeo.

Duolingo | #TattooDuoOver

“Scratch Boards”

January 07, 2022

"Minnesotans for Handgun Controls"

Classic print ad from Bozell Minneapolis on gun control.

January 05, 2022


January 04, 2022

"Meals for two, made by two" cookbook

'BOLMEN is more than just a toilet brush'

Visit Sweden - the country’s tourist board - wants to help travellers explore hidden Swedish gems, which have the same name as IKEA homewares. 


July 03, 2021

June 01, 2021

May 17, 2021

Food for thought

“Artists need brands for funding. Brands need artists for authenticity” - Fast Company, Welcome to the post-sellout era

Guinness 'Welcome Back'

March 30, 2021

February 12, 2021

Doritos "Flat Matthew"

February 10, 2021

"Food for thought"

"Taking screen shots of random things people have said on Twitter and pretending that it’s some kind of revelation about what people think. Totally misleading and counter productive."
- Craig Mawdsley

December 03, 2020

Co-op Christmas Ad

Intermarché "Until my last breath"

November 17, 2020


Plenty ‘Xmess’ by AMV BBDO

July 21, 2020

"Food for thought"

“We’re pushing leggings and doubling down on sweats.”
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.

April 06, 2020

Dove "Courage"

March 03, 2020

"How to identify and tell your challenger story"

"A challenger is more likely to be about challenging something than someone."

Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.

The Challenger Project