January 27, 2004

When Sir Martin Sorrell Speaks

Sir Martin Sorel, CEO of the WPP Group (Ogilvy, Y&R, J.Walter Thompson and Wolff Olins) being interviewed by Patricia Sellers, Fortune magazine (1/12//04)

"Functionally, we're half traditional advertising and half other marketing services. We'd like it to be one-third advertising and two-thirds other. Why? Our clients going that way because TV advertising continues to go up in cost ... Direct or interactive marketing is more measurable than traditional advertising -- so it's more pleasurable for the decision makers."

"This is emblematic of where advertising is going. With clutter and the rising cost of network TV, we need to offer clients a very different way of marketing brands."