 | Game Over: New Rules for Advertising
- Stephen Shaw writes of the decay and decline of the ad agency, an institution victimized by its own arrogance and the dawning realization of many efficiency-oriented companies that agency recommendations might be rationalizations. He points to a bias against non-TV and online media in particular, and the possibility that this may be the very weakness on which the industry's demise may hinge. |
December 04, 2003
Game Over?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment