August 15, 2003

The Return of the Hidden Persuaders

Interesting article:"Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap." > The Return of the Hidden Persuaders By Ruth Shalit, Sept. 27, 1999.

No comments: