I love these Skittles commercials! I've seen the one with the cat and also the one with the dancing man, and I think they're absolutely hysterical. The thing about Skittles is that they market themselves as a really fun and funny candy. With this type of business, they can really do a lot with their commercials.They definitely take advantage of viral online videos. People will view and share just about anything that is funny and slightly inappropriate. These people are the consumers that make up Skittles target market, so by creating these types of commercials, they are speaking directly to their audience.
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