December 04, 2011

"Darwin's worm"

Whenever you have a creative brief that doesn't have a novelty factor or an interesting subject to talk about, remember: Darwin was able to write a book on worms with 160 pages.

1 comment:

DIYer said...

I don't know,I'd say that the fact that it was a 160 page book entirely about worms was in fact a pretty big novelty factor ? Not to mention the beard !