July 05, 2011

"Food for thought"

"We're entering an era of reciprocity. We now have to engage people in a way that's useful or helpful to their lives." -- Kim Kadlec, Johnson & Johnson.

2 comments:

Anand said...

In other words, the company has spent most of its life being useless and unhelpful and now has decided to change because they can no longer get away with that sort of behaviour... rubbish words that sound deep and meaningful.

hidden persuader said...

(Laughs). In other words ...