March 30, 2010

Google: "The new CorporNation"

Google's size and influence (media and economic) are such that it has transcended the lowly frame of a mere corporation and have turned it into a CorporNation.


(Google) is the end-point of a gradual progression in which brands have grown large in the culture, standing for increasingly meaningful issues, belief systems that stretch well beyond their core functional benefit. We've gone from Coke=Refreshment, to McDonald's=Family, to Nike=Empowerment, to Google=The Bill of Rights.


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