"The New High-end Consumer"

(Not very)Long were the days where the posh and bourgeois Ladies used to hide their Asda shopping in Harrod's bags.

Or buy a button at Hermès just to be able to stroll around in the posh avenues with the unmistakable orange bag.

The new "premium-frugality" is so in, isn't it?.

[Via: Wharton@Knowledge]

"To Mr. Cheng"

How to annoy the people from the post office > "To Mr. Cheng"

Our castle

[Pic via Flickr]

What does our home say about us? How do we live it:
sleeping place? next day battery-charger? "cocooning"? family and social hub?

[Source: Financial Times "Armchair psychology"]

Today's videoclip

WOOD from mc bess on Vimeo.

Does honesty sell?

"Men Wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success."


Ad written around 1900 by the famed polar explorer Sir Ernest Shackleton.

One question: in today's context of consumer cepticism and distrut, would plain honesty without the hyperbolic adjectives we're used to hear on brands' speeches, be the best and more effective way to reach people?

"Food for thought"

"If thinking is an intellectual response to a problem, then the absence of a problem leads to the absence of thinking."

-- Theodore Levitt, Marketing Myopia (1960)

"Live news"

Client: France 24
Agency: Marcel, Paris

"The end of advertising"

"The end of advertising as we know it" (again?)

Imagine an advertising world where... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated "impressions." Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry.

"Citations"

[Via: Flickr]

Marching against the rivals

Client: Country Life
Agency: Grey, London

"Stronger than you think"

Client: Associação Salvador
Agency: Fischer Portugal

"Cards of change"

"There's more talent out on the streets than ever before. Brilliant people looking to reshape their country, build their career and perhaps even grow your business."

[Via: Adverblog]

"Dealing with Recessionary Times"

I am constantly asked for "strategies/'secrets' for surviving the recession." I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what's going through my head, read the list below:

You work longer.
You work harder.
You may well work for less; and, if so, you adapt to the untoward circumstances with a smile—even if it kills you inside.
You volunteer to do more.
You always bring a good attitude to work.

"Irresistibly smooth"

Client: Braun
Agency: BBDO Düsseldorf

What if ... ?

\\ What if Starbucks became a retail bank?//

Spotify

Spotify – the story from Spotify on Vimeo.