December 11, 2009

"There's more to life than a Volvo"


Tom said...
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Tom said...

God how awful.

That's my initial response, let's see how it pans out.

Well apart from the boring spiel the Volvo fella gives, midway through, 'sell' impalpably soft. Not that that's always a bad thing. But in this case, the idea in no way stems from the brand or anything Volvo are about. And I hate to say it, but it seems like they're using the blind man for some kind of bizarre sympathy vote.

There's something about this kinda of advertising I really don't like. Maybe it's just branding campaigns in general.