God how awful.That's my initial response, let's see how it pans out.Well apart from the boring spiel the Volvo fella gives, midway through, 'sell' impalpably soft. Not that that's always a bad thing. But in this case, the idea in no way stems from the brand or anything Volvo are about. And I hate to say it, but it seems like they're using the blind man for some kind of bizarre sympathy vote.There's something about this kinda of advertising I really don't like. Maybe it's just branding campaigns in general.
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