October 09, 2009

"Food for thought"

"As an online culture, people are not reading; they're scanning."
-- Stefanie Nelson, Dell
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4 comments:

Sascha said...

As an online culture, people are not reading; they're scanning to decide whether the text is worth to be read

6:13 pm
hidden persuader said...

That's so true. What about Kindle? Do people use it in order to buy the physical book later on?

11:09 am
Sascha said...

I assume that it depends on the "level" the books stir our emotions or bring us to new thoughts, ideas, perspectives...
Then the book is more than just entertainment and I want to have it (physical) to show who I am (you are what you read or even have read).
It is the same with music for still a quite number of people: you scan the mp3s online, maybe download a couple of songs, but then you want to have the CD to make your own collection at home a bit more a reflection of yourself (with the difference that you might use the CD more often than the book).
And: books are not only text, the product offers more

4:08 pm
Promotional Products said...

I would agree with this as well, however, I think that bloggers/writers are adapting to this. How many 10 tips for blah, blah do you see? I think articles like that promote scanning instead of reading. I think that if the reader can get the gist of the information.

4:14 pm

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