October 09, 2009

"Food for thought"

"As an online culture, people are not reading; they're scanning."
-- Stefanie Nelson, Dell

4 comments:

Sascha said...

As an online culture, people are not reading; they're scanning to decide whether the text is worth to be read

hidden persuader said...

That's so true. What about Kindle? Do people use it in order to buy the physical book later on?

Sascha said...

I assume that it depends on the "level" the books stir our emotions or bring us to new thoughts, ideas, perspectives...
Then the book is more than just entertainment and I want to have it (physical) to show who I am (you are what you read or even have read).
It is the same with music for still a quite number of people: you scan the mp3s online, maybe download a couple of songs, but then you want to have the CD to make your own collection at home a bit more a reflection of yourself (with the difference that you might use the CD more often than the book).
And: books are not only text, the product offers more

Promotional Products said...

I would agree with this as well, however, I think that bloggers/writers are adapting to this. How many 10 tips for blah, blah do you see? I think articles like that promote scanning instead of reading. I think that if the reader can get the gist of the information.