"If Ogilvy were alive, he would surely be cursing today’s creatives as nihilists: young turks hell-bent on annihilating the nobility of a medium that defined consumer civilization for the greater part of the last century. They are nihilistic not only because they seek to destroy the meaning of advertising but also because they believe that good advertising need not be a force of repetition, that it can bring about popularity through quality content alone."
[Source: Ad Busters]
5 comments:
I chanced upon to view your blog and found it very interesting. Great ... Keep it up!
Spongebob Squarepants almost made me believe that "crabbypatties" were a real food...
Nice blog and thanks for the information you provided about advertising.
Thanks for the link that was a great article. Advertising is failure what an interesting thought, I have bookmarked your site for future education and enjoyment, thanks.
Brand advertising is at the heart of any businesses success. It's all too easy as a business owner to make the mistake of thinking of your brand as a logo and a color scheme along with a slogan.
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