"Many companies have launched lower-priced products in order to avoid losing customers as they trade down. Danone, a French food group, has created a line of low-cost yogurts in Europe, called “€co Packs”, that come in smaller tubs and fewer flavours than its standard products.
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Source: The Economist]
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Source: The Economist]
1 comment:
More companies are moving away from traditional marketing towards internet network marketing because of the reduced costs compared to expensive television, radio and newspaper ads. Today's consumers want personal interactions with those they do business with before they make a buying decision. The combination of internet network marketing and social media is a perfect internet network marketing lead generation tactic to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.
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