January 27, 2008
January 20, 2008
"Hans Brinker" (again)
Client: Hans Brinker Budget Hotel
Agency: KesselsKramer, Amsterdam
I really love their honesty and sense of irony. Never slept there and probably you'll never find me in Hans Brinker sharing the loo with other room mates.
Nevertheless I have to confess, the couple of times I went to Amsterdam I've checked the place out. It must be the hidden power of advertising.
"Food for thought"
"The power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines." -- Charles Leadbeater, "We-think"
January 18, 2008
January 16, 2008
"Food for thought"
"Put your best people on your biggest opportunities, not your biggest problems."-- Jim Collins
January 10, 2008
"Mark Lives in IKEA"
We've already had a wedding inside IKEA, now we have Mark living in. One day perhaps we'll have a funeral or a birth. Who knows?
January 08, 2008
January 06, 2008
"Food for thought"
"The consumer's problem has been that the main customer for phone handsets has been not the user, but the mobile networks that market them. Their interest lies in peddling devices that access new services and make new business."
- Matthew Parris, "I love boring old mobiles", The Times.
- Matthew Parris, "I love boring old mobiles", The Times.
"Save today. Save tomorrow."
A nice commercial made from recycled film clips.
Client: EDF Energy
Agency: Euro RSCG
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