August 31, 2008

"That's hot"

"Paris's brand is about being hot and man and sex and fashion and fun. She is a beautiful girl with a rockin' body, and that never hurts."
- Howard Bragman, Hollywood publicist in Financial Times

The moral of the story: Every brand should be focused on its own DNA, on what they do best and not try to adventure in silly extensions (like Paris and politics).

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