Millward Brown's "Top 100 Most Powerful Brands 08"
In the "first" places you'll find the usual suspects:
- GE
- Microsoft
- Coca-Cola
- China Mobile (is it because of the number of consumers!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro
And the “Top Ten Risers”:
- Blackberry
- Apple
- Amazon
1 comment:
IBM? That´s not a consumer brand anymore. How the hell can they hold a top ten place?
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