April 29, 2008
"You never get insight from formal research. For most consumer companies, consumer insight is just an agglomeration of facts. Every company has tons and tons of data, but they are all asking the same questions. Information and knowledge are table stakes. Insight and foresight win."
[Source: "Aiming for Blue, not Green" in Knowledge@Wharton]
Posted by hidden persuader at 29.4.08