Closed ...

Closed for holidays in the sun. See you then.

"Smiling Lego"

Guerrilla marketing?

AMSTERDAM (Reuters) - A giant, smiling Lego man was fished out of the sea in the Dutch resort of Zandvoort on Tuesday.

Workers at a drinks stall rescued the 2.5-metre (8-foot) tall model with a yellow head and blue torso.

"We saw something bobbing about in the sea and we decided to take it out of the water," said a stall worker. "It was a life-sized Lego toy."

A woman nearby added: "I saw the Lego toy floating towards the beach from the direction of England."

[Via: Yahoo News]

"We just make it easier"

Client: Norwich Union
Agency: Abbott Mead Vickers,London

"Visa Swap"

"Temporary ownership", as coined by Daniel Nissanoff in his "Futureshop", is indeed one of the most interesting consumption trends.

The "disposable" is here to stay. In modern affluent societies the consumer gets bored more easily and is becoming a colector of temporary experiences, instead of a collector of objects.

If you look at the fashion & clothing category this is even truer: Why have the same bag for more than 2 years or keep a pair of jeans from last season in the wardrobe, when you can swap them and have something constantly new to wear and show?

Look at what Visa is doing with its “Visa Swap” a “clothing event to encourage sustainable fashion through ethical swapping activity”.

“Swaping” has become the new “shopping”.

"Billboards"

[Click on image to see the film]

Taking advantage of São Paulo's Clean City law, that banned more than 8000 advertising billboards in the beggining of the year, WCRS shot this great TV spot for Sky Movies:

"Because you like your movies with no interruptions, we took the ads."

"Boyz in the Hillz"

Rethorical question, do you remember BBH's "Tea Partay" video for Smirnoff?

Here's the "West Coast vs East Coast" sequel.

"Roadkill"

Client: New Balance
Agency: Almighty, Boston

"The Line"

[Click on image to see the film]

Client: Nike
Agency: Wieden+Kennedy, Portland

"Sea"

Client: Smirnoff
Agency: JWT, London