August 08, 2007

"Visa Swap"

"Temporary ownership", as coined by Daniel Nissanoff in his "Futureshop", is indeed one of the most interesting consumption trends.

The "disposable" is here to stay. In modern affluent societies the consumer gets bored more easily and is becoming a colector of temporary experiences, instead of a collector of objects.

If you look at the fashion & clothing category this is even truer: Why have the same bag for more than 2 years or keep a pair of jeans from last season in the wardrobe, when you can swap them and have something constantly new to wear and show?

Look at what Visa is doing with its “Visa Swap” a “clothing event to encourage sustainable fashion through ethical swapping activity”.

“Swaping” has become the new “shopping”.

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