June 19, 2007

"The Grand Tour"





A very ingenious way of promoting the quality of HP printers (and The National Gallery paintings, of course) and an efective way of generating instant buzz in the streets of London.

[See: "The Grand Tour"]

2 comments:

Noirbonbon - Laetitia said...

Great idea!

Dianed said...

It's a very good and novative idea from one of the best innovative museum in communication !
I wrote something about it on my blog : http://www.buzzeum.com/2007/06/18/hp-et-la-national-gallery/